The Academy Awards Shake Things Up: Oscars Go Green

Tonight is the biggest night of the year for entertainment. Just hours from now at the Kodak Theater, Hollywood will celebrate the culmination of a year of talent, hard work, and great films. The Academy Awards (official poster shown to the left) brings together actors, directors, costume designers, musicians, and the best of the industry for one special night. A highly coveted spot on this red carpet is reserved for the biggest stars only. For months now everyone has had Oscar fever on the mind, and the blogosphere has reflected this. This week I decided to look into the buzz surrounding this year's awards and share my thoughts with other bloggers. While navigating through everyone’s winning predictions, I found two very interesting blogs that reflect a transition the Academy Awards are undergoing. This year, the Oscars are going green promoting economy friendly cars and organic foods. Blogger Xtrmius writes in Oscars go Golden Green, how much of the hype this year is surrounding not what the stars will wear, but what they will arrive in. While the traditional answer would be a limo, this year as stars are becoming more environmentally aware, many are rumored to be arriving in smart cars. Blogger Nicole Weston, in Oscar goes organic at the Governor’s Ball, also picked up on this new trend and describes how this year the Governors Ball, known as the official after party of the awards, is changing the look of the event serving all organic food with a much more relaxed feel. The Academy Awards (preparations for the awards in the Kodak Theater shown on left) are always sure to impress and epitomize Hollywood glamour and this year it seems celebrities are promoting the glamour of a healthy lifestyle.

My comment on Oscars go Golden Green: Well the arrival scene will certainly look very different this year. This is a very interesting trend that you have brought to light of celebrities really being the frontrunners in promoting protection of the environment. Celebrities have great power to promote change because people follow their trends and choices religiously; so when someone sees Leonardo DiCaprio (shown here in his hybrid) or Penelope Cruz in one of these cars, having a smart car suddenly becomes very fashionable. I think Matt Peterson chose the perfect time to really gear up his Global Green campaign because the majority of people are just now familiar enough with the idea of smart cars that they will pick up on their presence during the arrival broadcast. I think up until recently a major hesitancy to invest in a green car has been the look of the car and lack of style variety, but now with the hot Tesla (new model shown below) and ZAP, people will see that these really are the cars of the future. However, while celebrities do have the power to push new trends I think you make a very accurate point when you quote Orlando Bloom as saying “ that it’s up to those in power and governments to create the greatest change.” Saving the environment is a very large battle, and no matter how many people drive smart cars and build green houses, we really need big business and government on board to make a real difference.

My comment on Oscar goes organic at the Governor’s Ball: First of all, the menu looks delicious and Wolfgang Puck has once again done an incredible job. The Governors Ball is really making a push to become more hip and shed its reputation of being a bit stiff and merely a filler between the awards and the real parties. (Pictured here is the Tuscan countryside themed Ball set up more like a lounge than with the traditional tables.) This is a reflection of the Academy Awards in general revamping small details of the ceremony to make this night not only the most prestigious and important, but also young and fun. As you say, “The Ball is not going to be a sit-down affair, but an elegant/casual cocktail-type of party, and the overriding theme this year will be ‘Oscar goes organic.’” Hollywood is famously known for being on the top of every trend, so it makes sense in our country of growing organic lovers that the stars eat in style. All this hype and preparation really demonstrate the time and commitment that goes into the Oscars every year. This is not just a night of awards and great fashion, but also a night where people get a peak into the glamorous life of celebrities. Aside from the grueling hours of hard work, the invasive paparazzi, and all other difficulties that accompany stardom, this a night that reminds everyone what is wonderful about being a star and the magic of film.